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Liazon Welcomes Humana to the Bright Choices Exchange

Scott Stauffer - Private Exchange DirectorScott Stauffer, Director for the Benefit Advisors Network Private Exchange Department, has over 25 years of healthcare and employee benefits experience and is Vice President, Group Operations at the C.M. Smith Agency, Inc.  Scott's experience in strategy and design of Private Exchanges lends itself to leading the rollout of BAN's Private Exchange product. Prior to joining C.M. Smith, Scott was Vice President of Aetna's National Accounts Business Innovation organization. In that role he was responsible for identifying new, revenue-generating business distribution, product, and strategic partnership opportunities for the National Accounts business segment. 


(Source: Liazon Press Release)

Humana’s Commercial Portfolio of Products to Be Featured in Markets Across the Country


BUFFALO, NY: (February, 25 2014) – Liazon today announced that Humana (NYSE: HUM) medical and ancillary products will be offered on their Bright Choices® Exchange in Florida, Georgia, Tennessee, Kentucky, Louisiana and Texas. Markets will begin quoting in March and April. Future expansion will incorporate Humana medical and ancillary products in additional states throughout 2014 and 2015.

The Bright Choices Exchange is an online benefits marketplace that is changing the way employers and employees buy benefits. Bright Choices is distributed to clients through a network of over 400 brokers across the country.

“Liazon welcomes Humana to the Bright Choices Exchange. A store is only as good as the products it carries, and integrating Humana’s medical with embedded HumanaVitality, dental, vision and workplace products into Bright Choices gives employers new options to offer their employees, allowing them to build the right portfolio of benefits for their individual needs,” said Ashok Subramanian, Liazon’s co-founder and chief executive officer.

Bright Choices helps employers save money on their healthcare costs by setting predictable budgets while allowing employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and other benefits from top national and regional providers. Award-winning decision support and education helps employees make smarter benefits selections, and expense tracking tools help them manage and pay expenses year-round. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission.

Bright Choices’ users with a Humana medical plan can participate in Humana’s wellness and rewards solution, HumanaVitalityTM. HumanaVitality is the proven, data-driven wellness and rewards program that focuses developing and reinforcing healthy lifestyles. HumanaVitality is grounded in a scientific and actuarial approach to wellness; focused on highly individualized engagement to impact all members regardless of current health status.

“Liazon and Humana share a belief in empowering consumers with good information and proven tools to help them achieve lifelong well-being,” said John Wiesler, Humana’s vice president of development. “A healthy workforce is key to increased productivity, reduced absenteeism, improved talent retention and long-term health care cost savings.”


About Liazon

Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their healthcare costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission.  Liazon works with top national and regional insurance providers and supports more than 2,400 businesses nationwide through a distribution network of leading broker partners. Liazon has offices in Buffalo, N.Y. and New York City. To learn more about Liazon and the Bright Choices Exchange, go to


About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

Benefit Advisors Network Partners with Liazon to Offer Clients the Bright Choices® Exchange 


For Benefit Advisors Network smart partners, and their clients, this announcement means an expansion of the Bright Choices Exchange already offered them through their partnership with a BAN employee benefits agency.  As BAN announced in "Benefit Advisors Network Announces Private Exchange Partnership," Benefit Advisors Network employee benefits agencies have been offering the Liazon private exchange to their clients since the end of August, 2013.  To find out how you can incorporate the BAN private exchange solution into your defined contribution strategy use our BAN Member Directory to locate your nearest BAN agency or contact us at 440-528-0301 or by submitting an inquiry through our website.

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