Jessica Tiller

Cleveland, Ohio and Chicago, IL — September 27, 2023 — Benefit Advisors Network (BAN), the premier international network of independent employee benefit brokerage and consulting firms, is excited to announce a strategic partnership with insurance agency marketing leader, Connectify Marketing. This strategic partnership amplifies BAN’s dedication to its core principles: business planning, collaboration, accountability, and sustainability. The new collaboration also highlights the vital role of an effective marketing strategy in boosting agency revenue.

“The Connectify Agency Marketing Program will help our members stand out in a crowded field of competition to win and retain clients with a platform that delivers top-tier marketing tools, content, and resources aimed at simplifying marketing, bolstering agency brands, generating leads, and engaging clients,” says Perry Braun, President and Chief Executive Officer of BAN.

Michael Gluck, Founder and CMO of Connectify Marketing, adds, “Our Agency Marketing Program offers BAN members the advantages of extensive marketing resources generally available to large corporations without a large-scale investment. Members can instantly utilize our marketing strategy, counsel, tools, resources, and solutions at a fraction of the individual cost.”

The program addresses crucial, often neglected marketing tasks that are vital to growth, which include marketing and brand strategy, producer marketing education, public relations, website management, newsletter publishing, email campaigns, social media management, reputation management, design services, and more.

BAN members will also have access to a team of marketing experts across a variety of specialties, who will keep them updated on the latest industry trends, technologies, and approaches. This shift towards outsourcing marketing functions is a game-changer for agencies aiming for heightened accountability, improved quality, consistent delivery, and cost-effective solutions. The additional marketing support also preserves precious time for smaller agencies and allows larger organizations to allocate resources as and when needed.

“We are confident that BAN’s strategic partnership with Connectify Marketing will offer an additional compelling value proposition for our members that will ultimately help them grow and better serve their customer base,” Braun concludes.

About Benefit Advisors Network (BAN)
Established in 2002, BAN is an exclusive, premier international network of independent, employee benefit brokerage, and consultancy companies. BAN delivers industry-leading tools, technology, and expertise to U.S. and Canadian member firms, enabling them to deliver optimum results to their employee benefit customers. To learn more, visit or follow them on LinkedIn.

About Connectify Marketing
Connectify Marketing Group is a dynamic marketing firm serving small to mid-sized insurance agencies across the United States. They provide the marketing tools a business needs to scale and the marketing programs and talent an agency needs to thrive — all from an integrated technology and service provider. Connectify Marketing empowers small to mid-sized agencies with the tools, strategies, and support they need to flourish in the ever-evolving digital landscape. Visit or follow them on Facebook and LinkedIn.